“… worth their weight in gold.…”

(Lamentations 4:2)

At an auction, the worth of an item is determined clearly and simply by one thing … the highest price paid. Each item goes to the highest bidder. You were bought from the auction block of sin over 2,000 years ago when the heavenly Father paid the highest price possible—the life of His Son, Jesus Christ. By that one act, your worth was forever established by God.

Jesus Christ paid the ultimate price for you—willingly dying on the cross—paying the penalty for your sins. He loves you that much!

Your true worth is not based on anything you have done or will do, but on what Jesus has already done. Without a doubt, He established your worth.… You were worth His life.… You were worth dying for.

“This is how God showed his love among us: He sent his one and only Son into the world that we might live through him. This is love: not that we loved God, but that he loved us and sent his Son as an atoning sacrifice for our sins” (1 John 4:9–10).